Barbecue and Grill Manufacturing

Business for Sale Industry Economics

$891,000,000

Revenue

-5.50%

Projected CAGR

2002 - 2020

Historical

2020 - 2026

Projection

-0.67%

CAGR

$50,000,000

Profit

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Summary

Domestic manufacture of gas, electric, charcoal, and hybrid barbecues and grills is included in this sector. The business is predicted to expand in lockstep with the general economy during the next five years, as consumer spending and low unemployment have fueled growth in non-essential items such as outdoor cooking equipment. Low inflation, along with solid US GDP growth, has resulted in increased per capita disposable income, boosting consumer discretionary expenditure during the last five years.

These developments, however, reversed in 2020 as a result of the COVID-19 (coronavirus) pandemic, thereby ending the industry’s near-term hopes. The research forecasts that industry sales will grow at a 0.4 percent yearly pace to $890.6 million in the five years to 2020. This includes a projected fall of 3.2 percent in 2020 as a result of expected consumer expenditure declines.

Over the five years to 2020, trade activity has grown, partly as a consequence of increasing tariffs on steel, a significant component of barbecues and grills, as well as anomalous volatility in the trade-weighted index. The sector has a substantial trade imbalance, with imports accounting for more than half of local demand in 2020. The trade-weighted index has remained up, implying increased domestic purchasing power.

On the other hand, the rise in the TWI harmed exports by increasing the cost of locally manufactured goods, making them less competitive in foreign markets. By and large, the impact of the TWI increase, as well as increased tariffs, has harmed the industry’s performance. Additionally, greater import penetration has resulted in greater price pressures on industry operators, eroding the sector’s average profit margin.

The industry’s performance during the next five years, through 2025, is predicted to mirror a gradual return to growth in the general economic mood. Economic growth over the next five years is expected to be highly dependent on the effectiveness of virus mitigation measures and consumer confidence levels.

Consumer and business morale are likely to gradually improve over the following five years in the aftermath of the shock of the 2020 events. Additionally, the sector is expected to continue to face intense import rivalry, owing to the price benefits of foreign-made grills. In the five years to 2025, the research forecasts that industry sales will grow at an annualized rate of 1.4 percent to $953.0 million.

Performance

Barbecue and Grill Manufacturing is composed of small and medium-sized businesses that make barbecue and grilling equipment, such as gas and solid-fuel barbecues and grills. The success of the sector is highly reliant on the general health of the economy and customers’ willingness to spend. The sector is particularly responsive to consumer demand for single-family houses and other residential property since barbecues and grills are often bought in conjunction with the purchase of a house.

Over the five years to 2020, good economic circumstances supported the industry’s expansion for the majority of the time. Research forecasts that industry sales will grow at a 0.4 percent yearly pace to $890.6 million in the five years to 2020. However, revenue is predicted to fall 3.2 percent in 2020 alone due to the weakening of economic fundamentals induced by the COVID-19 (coronavirus) pandemic.

The degree of residential development is a significant indication of customers’ willingness to acquire appliances and associated home products. Housing starts, or the number of housing units under construction, are particularly highly connected with the purchase of barbecues and grills since single-family houses often feature an outside area such as a backyard or a deck. The research anticipates a 3.7 percent yearly growth in the house starts over the next five years through 2020.

For the majority of the five-year period, favorable economic circumstances fueled a rise in home starts. In the years running up to 2020, low-interest rates combined with expanding capital markets have fueled a boom in private home development. Overall, the residential housing market’s strength has boosted the industry’s performance during the last five years.

Due to the fact that barbecues and grills are considered discretionary purchases, consumer attitude plays a significant part in determining customers’ proclivity to acquire supplementary home equipment. Consumer Confidence Index (CCI), a monthly measure of households’ financial well-being, is a significant driver of home appliance demand since consumers are more willing to make major, non-essential purchases during periods of economic stability.

However, the CCI is mostly defined by a precipitous decline in 2020 as a result of the coronavirus pandemic. The CCI climbed substantially in the years running up to 2020, suggesting consumer demand for discretionary items. The CCI’s significant growth reflects broader economic forces such as growing per capita disposable income and reducing unemployment. In 2020, on the other hand, the CCI fell 25.1 percent as unemployment rose amid major company closures ordered for public safety.

The degree of trade activity in the sector has increased as a consequence of two external occurrences. To begin, the trade-weighted index, which gauges the US dollar’s worth relative to other major currencies, climbed significantly throughout the five-year period’s first half. The TWI climbed as the US economy expanded, prompting the Federal Reserve to hike interest rates for the first time since 2006.

The TWI jumped 11.5 percent in 2015, resulting in an increase of 7.9 percent in imports and a loss of 2.9 percent in exports. Research forecasts that overall imports would grow by an annualized 3.2 percent to $804.2 million in the five years to 2020. On the other hand, industrial exports are expected to fall 1.9 percent annually to $91.6 million. In aggregate, the significant gain in the dollar has exacerbated the industry’s trade imbalance, as imports have climbed and exports have declined.

Second, as a result of rising taxes on foreign-made products as part of the Trump Administration’s protectionist trade policy, imports surged in 2017 and 2018 as importers shifted greater volume before the anticipated taxes took effect. Imports from China and Mexico, in particular, surged significantly in the latter half of the era.

As a consequence, import penetration has deteriorated during the last five years as a consequence of an unfavorable trade-weighted index and premature tariffs. In 2020, research forecasts that imports will contribute 50.2 percent of domestic demand, up from 47.0 percent in 2015. Exports, on the other hand, are expected to contribute 10.3 percent of industry income in 2020, down from 11.5 percent in 2015.

Over the next five years through 2020, the Barbecue and Grill Manufacturing industry’s activities are expected to decrease as more activities are offshored. However, the industry’s activities are likely to shrink just a little. The research anticipates a 0.6 percent yearly decline of industrial businesses to 32 in the five years to 2020.

Additionally, employment in the sector is expected to expand as a result of the growth in industry operators. Research estimates that employment in the sector will expand by an annualized 0.6 percent to 2,391 persons over the next five years. While the sector is predicted to grow in sales, profitability is projected to decline.

Over the next five years, the industry’s profit margins are likely to be harmed by high labor expenses and a significant rise in the price of steel. As a result, the industry’s average profit margin is predicted to be 5.6 percent of sales in 2020.

Outlook

The Barbecue and Grill Manufacturing business is predicted to expand slightly during the next five years, until 2025. Slowed increases in per capita disposable income, along with ongoing import penetration, are two of the most significant concerns impacting the business in the future years.

Consumer confidence’s slow recovery will have a significant impact on demand for industrial goods. The research anticipates that the macroeconomy will resume growing during the next five years. In the five years to 2025, research forecasts that industry sales will grow at an annualized rate of 1.4 percent to $953.0 million.

While consumer mood is difficult to quantify, it is a leading indicator of consumer discretionary expenditure, and hence of expenditure on barbecues and grills. The Consumer Confidence Index (CCI), a monthly poll of consumers’ attitudes on household finances and the economy, is a leading indicator of future demand for consumer discretionary expenditure. Research estimates that the CCI will climb by an annualized 3.2 percent over the next five years through 2025, as the broader economy recovers from its 2020 lows.

Along with consumer mood, a predicted rise in business sentiment will contribute to the industry’s development. The business sentiment index and investor uncertainty provide insight into the private sector’s mood. The business sentiment index assesses the strength of domestic output by factoring in employment and inventories.

Investor uncertainty is a proxy for capital market volatility, as measured by the relative standard deviation of stock prices over a certain time period. Both of these economic health indices are anticipated to increase in the five years to 2025. Research forecasts that the business confidence index will improve by 2.6 percent on an annual basis during the next five years. In general, the recovery of economic confidence is likely to boost sales of more discretionary products such as grills and other outdoor cooking equipment in the coming years.

Over the next five years, aggregate consumption, or consumer spending, is predicted to increase. Consumer expenditure growth, on the other hand, is expected to moderate compared to the prior five-year period. Consumer spending, according to research, is expected to grow at an annualized rate of 2.6 percent to $14.0 trillion during the five years to 2025.

Consumer spending growth is predicted to be aided by predicted private sector growth, as both corporate earnings and the industrial output index are forecast to expand somewhat during the five years to 2025. In general, the predicted continuance of consumer spending growth will result in increasing sales of barbecues and grills during the next five years.

The Barbecue and Grill Manufacturing industry’s trade imbalance is predicted to persist, but at a more moderate pace, for the next five years through 2025. The recent weakness of the US dollar relative to other major currencies, as assessed by the trade-weighted index, is likely to reduce the competitiveness of imports as domestic purchasing power diminishes.

On the other hand, industrial exports are predicted to improve their competitiveness in international markets as a result of the favorable shift in the trade-weighted index (TWI). The TWI is predicted to fall during the next five years, until 2025. As a consequence, research estimates that industrial exports will expand by 3.2 percent annually to $107.3 million by 2025.

In comparison, overall imports are predicted to expand at a slower pace than in the preceding five years. research forecasts that imports will rise by 3.5 percent annually to $952.9 million during the next five years. In general, the trade activity of the sector is likely to stay reasonably constant in the future years.

Industry activities are predicted to continue growing during the next five years through 2025, though at a slower rate than in the preceding five years. Generally, industrial physical expansion lags somewhat behind industry revenue growth.

While a result, industry firms are expected to increase at an annualized rate of 0.6 percent to 33 operators, as incentives for new entrants remain low. However, job growth in the sector is expected to be more in line with revenue growth. Employment in the industry is predicted to grow at an annualized rate of 1.3 percent to 2,546 people during the five years to 2025.

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Industry

This sector includes businesses that make barbeque and grilling equipment, such as gas and solid-fuel barbecues, grills, and braziers, as well as components and accessories. This industry does not include other outdoor cooking equipment, such as outdoor stoves. The Barbecue and Grill Manufacturing sector has reached a mature stage of development.

This stage is defined by slower growth rates, a lack of technical innovation, and widespread market adoption of industrial goods. Industry value added (IVA), a proxy for an industry’s contribution to the broader economy, is predicted to rise at a 2.8 percent annualized pace over the next decade to 2025, compared to a 1.4 percent annualized pace for total US GDP over the same period. Given the low base of 2015 data, this 10-year annualized growth rate is significantly exaggerated. Profitability in the sector was at a multi-year low at the time, owing to a downturn in global industrial growth.

The minimal number of new entrants further establishes the industry’s maturity level. Due to the established brand names connected with the industry’s primary goods, the industry’s barriers to entry remain modest. This is also attributable to the relatively basic nature of industrial items, such as kitchen equipment.

Barbecues and grills, in particular, retain an atmosphere of traditional cooking and are hence seldom updated or expanded beyond small convenience features. In general, industry operator growth reflects these features. Research forecasts that the number of industrial firms will stay stable during the next decade, through 2025.

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