Alternative Healthcare Providers

Business for Sale Industry Economics




Projected CAGR

2005 - 2021


2021 - 2027






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Health-conscious consumers’ increased interest in the Alternative Healthcare Providers market is a major factor behind both increased per capita disposable income and an expanding health-conscious population. Public demand for alternative medical practices hinges on patients’ perceptions of the value and effectiveness of those treatments.

The greater the perceived value, the less patients are likely to cut spending on healthcare; conversely, the greater the perceived effectiveness, the less patients are likely to reduce spending on discretionary goods. Additionally, as the number of persons with disabilities rises, more insurance firms and businesses are becoming aware of the value of include alternative healthcare in their insurance packages. Revenue is predicted to climb at an average rate of 2.2% during the five-year period from 2014 to 2021, increasing to $20 billion.

Complementary and alternative medicine (CAM) treatments gained in popularity, leading to the rise in industry income. When it comes to CAM techniques, the therapies that are not generally accepted as standard are utilized in conjunction with regular medical therapies (such as acupuncture or a specific diet) to treat disorders. Classified according to the National Center for Complementary and Integrative Health (NCCIH), complementary and alternative (CAM) treatments are further divided into three categories, with natural goods, mind and body practices, and other methods serving as subcategories.

The practice of natural remedies includes nutritional supplements and herbal treatments, as well as techniques for strengthening the mind and body, such as meditation, yoga, tai chi, qigong, chiropractic, massage, and others. In a recent study by the Mayo Clinic, almost 30% of Americans use complementary alternative medicine therapy. However, after seeing a severe drop in 2020, research predicts that sales would climb just 2.5% in 2021 as the sector deals with the effects of the COVID-19 (coronavirus) pandemic.

As a consequence of good views about industry services and positive demographic trends, demand for alternative healthcare is likely to continue over the next five years, all the way until 2026. Many demographic groups, such as the aging population, as well as the increasing rates of impairment that are seen among older adults, are projected to boost industrial services demands.

The most significant thing to note is that industry services will get more and more attention, increasing the sector’s development. Industry revenue is expected to climb by an average 2.7% per year to $22.9 billion by the end of the five-year period through 2026.

As long as the sector is predicted to maintain steady profits, the highly fragmented industrial environment is also likely to flourish. Over the next five years, the number of industrial firms is predicted to grow at a yearly rate of 3.2% to 292,607 entities, or roughly 90% of which will be non-employers.


Operators in the Alternative Healthcare Providers market provide a range of medical and healthcare systems, practices, and goods used by patients without medical supervision. In conventional medicine, these services reside outside of the regular practices and may be classed into five broad categories: alternative medical systems; mind-body interventions; physiologically based treatments; physical manipulation, or body-based approaches; and energy treatments.

Chronic illnesses and pain, such as diabetes, osteoporosis, liver disease, and cancer, frequently require different treatments, depending on their sociocultural, historical, and regulatory environment. On the other hand, alternative health care is generally increasing, particularly for people with these conditions and their particular concerns, such as diabetic pain, osteoporosis, liver disease, and cancer.

While alternative therapies are frequently referred to as secular trends or fads, and similar concerns still exist with regards to the evidential basis for many alternative therapies among medical practitioners, a rising percentage of the population is beginning to rely on industry healthcare providers over the last decade.

The latest data available from the US Centers for Disease Control and Prevention (CDC) indicates that the percentage of US individuals who have utilized alternative healthcare reached an estimated 33.2% in 2012, up from 32.3% in 2002. A rise in alternative healthcare use has led to revenue growth in the healthcare industry during the previous five years.

Revenue is predicted to rise at an average rate of 2.2% throughout the five-year period spanning 2021-2021, totaling $20 billion. Additionally, alternative healthcare providers are continuing to obtain greater mainstream access and acceptability, not just by gathering evidence for success, but also by fostering collaboration with conventional healthcare practitioners and negotiating insurance reimbursements.

As a result, the industry’s average profit margin (measured as earnings before interest and taxes) reached 12.3% of revenue in 2021, even while wage costs were rising at an annualized rate of 3.1% to $7.6 billion each year.

Since the COVID-19 (coronavirus) pandemic occurred, the health care industry is predicted to see a large drop in income by 2020. Residents were told to hide in place and practices were forced to stop due to the fear of a widespread outbreak. However, some operators have integrated the practice of yoga and meditation online by delivering on-demand yoga and meditation classes.

Other than mineral supplements, sales of nonmineral supplements have also risen, as people explore for new ways to support their immune systems. While private insurance pays for most traditional care, alternative health care is mostly paid for by patients themselves, rather than by a third party like an insurance company.

Consequently, discretionary spending goes up, which causes an increase in demand for industry services. With these projections, industry income is predicted to climb 2.5% by 2021, with pandemic limitations gradually lifting, and industry enterprises are permitted to provide in-person services again.


The Alternative Healthcare Providers market should anticipate further growth, thanks to more and more positive opinions about its offerings. As the increasing incidence of disability, an aging population, and increased disposable income contribute to revenue growth over the next five years, revenue growth will have a substantial impact on this time period.

The projection is that revenue will grow by 2.7% per year and, by the end of the term, will have reached $22.9 billion. With the expanding number of insured individuals, demand for alternative medicine techniques may decline, as more people obtain access to conventional healthcare. On the other hand, growing per capita disposable income is predicted to contribute to higher consumer expenditure on alternative medicine techniques.

In addition, the growth of the elderly population will fuel the demand growth. A forecast study predicts that the number of individuals aged 20 to 64 would rise at an annualized rate of 0.1% during the next five years. On account of the fact that this group accounts for a large portion of industry operators’ patients, expected demand is anticipated to benefit.

Additionally, it is expected that the population will live even longer owing to ever increasing healthcare advances. In the long run, this development will lead to a rise in the number of individuals with impairments and chronic illnesses, which are most prevalent as we become older.

Data from the Centers for Disease Control and Prevention’s (CDC) National Health Interview Survey indicate that the disability rate among older adults has grown and will continue to do so over the next five years, with the prevalence of obesity expected to be a key contributing cause.

Conventional healthcare is on the decline in popularity, as alternative therapies become more common in treating chronic sickness and disability. This development is expected to help increase industry income.

Over the next five years, healthcare service providers are likely to see significant gains in their profits from the new, enhanced emphasis on preventive and wellness programs, which are required as part of essential health benefits at the state level. Each state offers a wide range of insurance plans that give varying levels of coverage for complementary and alternative medicine (CAM) treatments, depending on the state’s definition of essential health benefits.

For instance, in California, Hawaii, and Utah, chiropractic treatments are excluded from medical insurance plans, thus patients must pay for them out of pocket. On the other hand, certain states, such as Washington, have accepted CAM into their healthcare systems.

When it comes to private insurance, Medicare, and Medicaid, these players don’t have much influence on alternative healthcare providers, so they’ll find significant challenges when it comes to comprehending and processing insurance claims and government payments. Coding for Medicare and Medicaid is difficult, and it brings operations to the attention of investigators of fraud if coding is inaccurate.

Another function of insurance companies is to reimburse operations that have been completed but not pay for any additional, or to limit the number of services reimbursed. A major obstacle that providers will have when trying to deliver continuous regular operations is the lack of short-term time commitments that people have for these types of treatment.

For many industry operators, there will be more demand for out-of-pocket payments, which eliminates the insurance problem, but on the other hand limits the patient pool to those who can afford to pay directly. Yet, as of 2015, the National Center for Complementary and Integrative Health (NCCIH), a branch of the National Institutes of Health (NIH), was engaged in research on the usefulness and safety of CAM roles in improving health. The outcome of that research is expected to result in increased support for services covered by employer health plans.

There is a good chance that conventional healthcare providers will assist more alternative care providers in the years to come. In an effort to include alternative medicine into their curricula, medical schools have provided their future physicians with a deeper knowledge and respect of industry services. In light of mounting pressure from both students and patients, and flush with grant money from the federal government and philanthropic organizations, many medical schools that previously dismissed CAM are now embracing it.

This is done by adding electives, establishing residencies and fellowships to help future doctors learn about complementary and alternative medicine practices such as acupuncture, herbal treatments, and massage. According to the Association of American Medical Colleges, every single one of the 126 recognized medical schools now offers a discussion of complementary and alternative medicine (CAM) in compulsory courses.

While 40% of patients employed nontraditional therapy such as acupuncture, massage, and nutritional supplements, this research was published in the Journal of the American Medical Association in 1997, the year medical schools first started include CAM in their curricula.

Using CAM choices in tandem with traditional medicines, 80% of patients elected to not notify their doctors about their use of integrative therapies, while 60% of patients preferred to utilize integrative therapies together with conventional treatments. Progressive advancement in alternative medicine inside traditional medical institutions will serve to grow the pool of referrals, which will in turn aid to improve industry demand going ahead.

These emerging patterns are placing increasing financial pressures on profitability. As costs of payment grow and the number of uncollectible accounts grow, these trends are increasing the burden on the profitability of the company. While this pressure will be mitigated by the increased costs providers will be able to charge private and non-private payers, the latter will counteract this influence by establishing better-trusted industry services.

It is expected that by 2026, the average profit margin (measured as profits before interest and taxes) would reach 12.2% of revenue. To this, we should also add the fact that, according to current estimates, the number of operators is expected to expand at an annualized rate of 3.2% to 292,607 enterprises over the next five years. Between 2014 and 2018, an additional 360,462 new jobs are predicted to be created per year, resulting in an average of 2.8% growth each year.

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The health services market, especially when it comes to mediation, yoga, and massage, falls beyond the standard classifications that we see in other industries. This business consists of independent practitioners (whether sole proprietors or part of a group) running private practices or hospitals inside the facilities of others (such as medical centers, or nursing homes).

This industry does not include chiropractors, mental health experts, physical, occupational, and speech therapists, as well as audiologists and podiatrists. At this point in the Alternative Healthcare Providers’ lifecycle, the industry is still in the growth stage. On an annualized basis, the value that the sector provides to the entire economy is expected to expand at a rate of 2.7% during the 10-year time span until 2026.

This projected growth rate outpaces that of the growth in the US GDP, which research predicts would be annualized at 1.9 percent per year for the duration of the projection period. To see how successful the industry has been in spreading these views, one has only to look at the success it has had getting more individuals to adopt its services.

However, although the proportion of the American population that has turned to alternative healthcare has risen from 10% to 12% in the last five years, the research indicates that the great majority of the population still does not utilize these types of medical services.

The fact that more acceptability is on the horizon may mean that the sector will continue to see tremendous growth for years to come. In particular, graduates of medical schools have had more exposure to alternative health care approaches over the last several years, which will most certainly help to promote acceptance of industry services and lead to more referrals from traditional institutions.

Due to the increasing aging population, the US will also increase demand for a variety of services given by this business. Chronic diseases and impairments are shown to be more prevalent among old people. People who get treatment from alternative healthcare providers are progressively treating a greater number of disorders; as a consequence, the need for alternative healthcare providers is predicted to increase.

Workforce consolidation attempts within the business are projected to intensify in the future. More insurers and government programs offering coverage for alternative healthcare would provide an incentive for industry providers to join forces and consolidate into bigger operations in order to better interact with these huge payers.

Nonetheless, the rising popularity of this business is predicted to result in the formation of thousands of more companies with yearly growth of 3.5% to 292,607 over the next 10 years.

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